{"id":1019,"date":"2006-12-10T21:53:06","date_gmt":"2006-12-10T19:53:06","guid":{"rendered":"https:\/\/roodlicht.com\/baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live.htm"},"modified":"2006-12-10T21:53:06","modified_gmt":"2006-12-10T19:53:06","slug":"baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live\/1019","title":{"rendered":"Baas MSN Live twijfelt over de marketingkracht van de naam ‘Live’"},"content":{"rendered":"

In een interview in de New York Times met de in april door Microsoft aangestelde Steve Berkowitz twijfelt hij over de marketingkracht van de naam ‘Live’, beseft hij terdege dat Microsoft nog steeds op achterstand zit met zoektechnologie, en wordt de kritische toon gezet of Microsoft nog wel de achterstand op giganten als Google kan inhalen.<\/p>\n

<\/p>\n

Enkele citaten uit het interview:<\/p>\n

\u201cI don\u2019t know if Live is the right name,\u201d he said, saying he had not decided what to do about it. But before he gets around to deciding whether to change the brand, he wants to make Microsoft\u2019s search engine itself more appealing to consumers.<\/p>\n

\u201cI have all these users who come to MSN and a very small subset of them use our search,\u201d he said. \u201cMy No. 1 strategy is to keep these people from leaking.\u201d<\/p>\n

Kevin Lee, the chairman of Did-It, a search marketing agency, said neither MSN nor Windows Live would appeal to consumers in a market where Google has become a synonym for Web search. \u201cPeople don\u2019t see Microsoft as the place you search,\u201d Mr. Lee said. \u201cMSN is not a verb, and neither is Windows Live.\u201d<\/p><\/blockquote>\n

Lees verder.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In een interview in de New York Times met de in april door Microsoft aangestelde Steve Berkowitz twijfelt hij over de marketingkracht van de naam ‘Live’, beseft hij terdege dat Microsoft nog steeds op achterstand zit met zoektechnologie, en wordt de kritische toon gezet of Microsoft nog wel de achterstand op giganten als Google kan…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[244,297],"class_list":["post-1019","post","type-post","status-publish","format-standard","hentry","category-geen-categorie","tag-internationaal","tag-msn","category-1","description-off"],"yoast_head":"\nBaas MSN Live twijfelt over de marketingkracht van de naam 'Live' - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live\/1019\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live\\\/1019#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live\\\/1019\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Baas MSN Live twijfelt over de marketingkracht van de naam ‘Live’\",\"datePublished\":\"2006-12-10T19:53:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live\\\/1019\"},\"wordCount\":207,\"commentCount\":0,\"keywords\":[\"Internationaal\",\"MSN\"],\"articleSection\":[\"Geen categorie\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live\\\/1019#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live\\\/1019\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/baas-msn-live-twijfelt-over-de-marketingkracht-van-de-naam-live\\\/1019\",\"name\":\"Baas MSN Live twijfelt over de marketingkracht van de naam 'Live' - 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