{"id":1347,"date":"2008-02-27T21:47:46","date_gmt":"2008-02-27T19:47:46","guid":{"rendered":"https:\/\/roodlicht.com\/microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising.htm"},"modified":"2008-02-27T21:47:46","modified_gmt":"2008-02-27T19:47:46","slug":"microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising\/1347","title":{"rendered":"Microsoft test nieuwe meetmethode voor zoekmachine advertising"},"content":{"rendered":"<p>Onder de naam &#8216;engagement mapping&#8217; test Microsoft een nieuwe meetmethode voor zoekmachine advertising. Hiermee kan een beter inzicht worden verkregen in de effectiviteit van internet advertising, aldus Microsoft.<\/p>\n<p><!--more--> De test zal starten vanaf 1 maart aanstaande. In het kort komt de meetmethode er op neer dat verkoop, lead en bezoek allemaal gekoppeld worden aan de laatste advertentie waarop de klant heeft geklikt. In feite dus alle interactie die de bezoeker heeft gehad voordat hij over ging tot een aankoop. Hierdoor krijgen adverteerders nog betere informatie om hun campagnes op af te stemmen.<\/p>\n<blockquote><p>&#8220;Our Engagement Mapping approach conveys how each ad exposure &#8212; whether  display, rich media or search, seen multiple times on multiple sites and across  many channels &#8212; influenced an eventual purchase,&#8221;\u00a0 aldus Brian McAndrews van Microsoft.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Onder de naam &#8216;engagement mapping&#8217; test Microsoft een nieuwe meetmethode voor zoekmachine advertising. Hiermee kan een beter inzicht worden verkregen in de effectiviteit van internet advertising, aldus Microsoft.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[85,289,734,397],"class_list":["post-1347","post","type-post","status-publish","format-standard","hentry","category-microsoft","tag-advertising","tag-meten","tag-microsoft","tag-statistiek","category-9","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Microsoft test nieuwe meetmethode voor zoekmachine advertising - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising\/1347\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising\\\/1347#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising\\\/1347\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Microsoft test nieuwe meetmethode voor zoekmachine advertising\",\"datePublished\":\"2008-02-27T19:47:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising\\\/1347\"},\"wordCount\":134,\"commentCount\":0,\"keywords\":[\"Advertising\",\"meten\",\"microsoft\",\"statistiek\"],\"articleSection\":[\"microsoft\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising\\\/1347#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising\\\/1347\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/microsoft-test-nieuwe-meetmethode-voor-zoekmachine-advertising\\\/1347\",\"name\":\"Microsoft test nieuwe meetmethode voor zoekmachine advertising - 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