{"id":1466,"date":"2011-05-23T20:46:12","date_gmt":"2011-05-23T18:46:12","guid":{"rendered":"https:\/\/roodlicht.com\/?p=1466"},"modified":"2011-05-23T20:46:12","modified_gmt":"2011-05-23T18:46:12","slug":"goede-userinterface-bij-mobiele-apps-belangrijker-dan-merk","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/goede-userinterface-bij-mobiele-apps-belangrijker-dan-merk\/1466","title":{"rendered":"Goede userinterface bij mobiele apps belangrijker dan merk"},"content":{"rendered":"<p>Uit onderzoek blijkt dat 73% van alle respondenten meer waarde hechten aan een goed ontworpen userinterface bij een mobiele app, dan het merk dat er op staat.<\/p>\n<p>Ook wordt er meer waarde gehecht aan het feit of de app aanbevolen is. Merkbeleving onder bestaande gebruikers is dan dus belangrijk.<!--more--><\/p>\n<p>De belangrijkste conclusies uit het onderzoek zijn:<\/p>\n<ul>\n<li>Focus on the customer need, as well as the business need: Conduct research to find out whether your customers want to engage with your company via a mobile device and how they&#8217;re using the mobile channel to accomplish their goals; avoid creating an app for the sake of creating an app.<\/li>\n<li>Design for the right device: Again, research will help you uncover which devices your customers use most.<\/li>\n<li>Make sure your feature set fits the mobile experience: Too often, companies try to put the same features in their mobile device as their website. While drilling down is fine on the Web, mobile users tend to act more linearly a mobile application.<\/li>\n<\/ul>\n<p>De totale samenvatting van het onderzoek <a href=\"http:\/\/www.effectiveui.com\/news-events\/11-10-2010.php\" target=\"_blank\">vindt je hier<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uit onderzoek blijkt dat 73% van alle respondenten meer waarde hechten aan een goed ontworpen userinterface bij een mobiele app, dan het merk dat er op staat. Ook wordt er meer waarde gehecht aan het feit of de app aanbevolen is. Merkbeleving onder bestaande gebruikers is dan dus belangrijk.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[],"class_list":["post-1466","post","type-post","status-publish","format-standard","hentry","category-alles","category-google","category-3","category-8","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goede userinterface bij mobiele apps belangrijker dan merk - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/goede-userinterface-bij-mobiele-apps-belangrijker-dan-merk\/1466\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/goede-userinterface-bij-mobiele-apps-belangrijker-dan-merk\\\/1466#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/goede-userinterface-bij-mobiele-apps-belangrijker-dan-merk\\\/1466\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Goede userinterface bij mobiele apps belangrijker dan merk\",\"datePublished\":\"2011-05-23T18:46:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/goede-userinterface-bij-mobiele-apps-belangrijker-dan-merk\\\/1466\"},\"wordCount\":184,\"commentCount\":0,\"articleSection\":[\"Alles\",\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/goede-userinterface-bij-mobiele-apps-belangrijker-dan-merk\\\/1466#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/goede-userinterface-bij-mobiele-apps-belangrijker-dan-merk\\\/1466\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/goede-userinterface-bij-mobiele-apps-belangrijker-dan-merk\\\/1466\",\"name\":\"Goede userinterface bij mobiele apps belangrijker dan merk - 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