{"id":199,"date":"2004-08-31T22:12:59","date_gmt":"2004-08-31T20:12:59","guid":{"rendered":"https:\/\/roodlicht.com\/?p=199"},"modified":"2004-08-31T22:12:59","modified_gmt":"2004-08-31T20:12:59","slug":"gedragscode-iab-wassen-neus-2","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/gedragscode-iab-wassen-neus-2\/199","title":{"rendered":"Gedragscode IAB: wassen neus (2)"},"content":{"rendered":"

De door IAB aangekondigde gedragscode wordt steeds spannender. Inmiddels is deze gedragscode nog steeds niet vindbaar via de website van het IAB.<\/p>\n

Nog curieuzer wordt het als blijkt dat op 10 september 2003 (nagenoeg 1 jaar geleden) het IAB al aankondigde te komen met een gedragscode. Nog aparter is de statement van voorzitter Igor Beuker: ,,Er zijn nog een paar cowboys op de markt die snel geld willen verdienen ten koste van het medium, adverteerders en consumenten. Die zijn we veel liever kwijt dan rijk. ” (zie AD<\/a>)<\/em>
\n<\/em>
\nIn het kader van dat citaat ben ik wel nieuwsgierig naar de reactie van het IAB met betrekking tot de trackrecord van hun leden. Al in november 2003 werden meerdere van hun leden genoemd in het forum Voelspriet <\/a>waarbij harde voorbeelden werden aangehaald avn zoekmachine spam.<\/p>\n

Ik ben zeker een voorstander van een gedragscode, maar van elk professioneel zoekmachine marketing bureau mag je verwachten dat ze zich houden aan de door de zoekmachine gestelde regels. Verder vind ik het dat zoekmachine spam iets is dat een zoekmachine zelf moet oplossen door een betere algorithme te programmeren. Als die niet goed is, en ik veelste veel verkeerde resultaten krijg, ga ik (als klant) naar een andere zoekmachine. Een gedragscode moet iets vertrouwenswekkends uitstralen, als er echter een uitspraak door het IAB wordt gedaan als “Onze leden willen ook over vijf jaar nog geld verdienen”,<\/em> dan vraag ik mijzelf af in hoeverre dit in het belang van de klant is. Om dan maar te kiezen voor Search Engine Advertising is dan zeker praten in het belang van het geld verdienen….<\/p>\n","protected":false},"excerpt":{"rendered":"

De door IAB aangekondigde gedragscode wordt steeds spannender. Inmiddels is deze gedragscode nog steeds niet vindbaar via de website van het IAB. Nog curieuzer wordt het als blijkt dat op 10 september 2003 (nagenoeg 1 jaar geleden) het IAB al aankondigde te komen met een gedragscode. Nog aparter is de statement van voorzitter Igor Beuker:…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[16],"class_list":["post-199","post","type-post","status-publish","format-standard","hentry","category-google","tag-algemeen","category-8","description-off"],"yoast_head":"\nGedragscode IAB: wassen neus (2) - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/gedragscode-iab-wassen-neus-2\/199\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/gedragscode-iab-wassen-neus-2\\\/199#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/gedragscode-iab-wassen-neus-2\\\/199\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Gedragscode IAB: wassen neus (2)\",\"datePublished\":\"2004-08-31T20:12:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/gedragscode-iab-wassen-neus-2\\\/199\"},\"wordCount\":265,\"commentCount\":0,\"keywords\":[\".\"],\"articleSection\":[\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/gedragscode-iab-wassen-neus-2\\\/199#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/gedragscode-iab-wassen-neus-2\\\/199\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/gedragscode-iab-wassen-neus-2\\\/199\",\"name\":\"Gedragscode IAB: wassen neus (2) - 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