{"id":2099,"date":"2013-03-13T01:40:54","date_gmt":"2013-03-13T00:40:54","guid":{"rendered":"https:\/\/roodlicht.com\/?p=2099"},"modified":"2013-03-13T01:40:54","modified_gmt":"2013-03-13T00:40:54","slug":"zoekmachine-optimalisatie-2013-de-hoofdzaken","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/zoekmachine-optimalisatie-2013-de-hoofdzaken\/2099","title":{"rendered":"Zoekmachine optimalisatie 2013: de hoofdzaken"},"content":{"rendered":"<p>In een uitstekende presentatie van Rand Fishkin wordt diepgaand uitgelegd wat het betekent om in 2013 zoekmachine optimalisatie te bedrijven. Uiteraard, de basis als goede en kwalitatieve content moet er zijn, maar er is veel meer nodig om nog boven te komen drijven in de zoekmachine. Topposities zijn niet meer zo vanzelfsprekend. Social media, author rank en kwalitatieve links, zijn van wezenlijk belang. <!--OffDev--><!--Ads6--><br \/>\n<!--more--><br \/>\nIn onderstaande presentatie legt Rand uit wat de ontwikkelingen zijn, en waarop je als zoekmachine marketeer moet letten.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/14479431?rel=0\" height=\"480\" width=\"645\" allowfullscreen=\"\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><!--Ads5--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In een uitstekende presentatie van Rand Fishkin wordt diepgaand uitgelegd wat het betekent om in 2013 zoekmachine optimalisatie te bedrijven. Uiteraard, de basis als goede en kwalitatieve content moet er zijn, maar er is veel meer nodig om nog boven te komen drijven in de zoekmachine. Topposities zijn niet meer zo vanzelfsprekend. Social media, author&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2100,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,14,15],"tags":[85,113,733,264,315,320,737,465,754],"class_list":["post-2099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alles","category-zoekmachine-advertising-2","category-zoekmachine-optimalisatie-2","tag-advertising","tag-bing","tag-google","tag-link-optimalisatie","tag-online-advertising","tag-optimalisatie","tag-yahoo","tag-zoekmachine-advertising","tag-zoekmachine-optimalisatie","category-3","category-14","category-15","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoekmachine optimalisatie 2013: de hoofdzaken - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/zoekmachine-optimalisatie-2013-de-hoofdzaken\/2099\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/zoekmachine-optimalisatie-2013-de-hoofdzaken\\\/2099#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/zoekmachine-optimalisatie-2013-de-hoofdzaken\\\/2099\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Zoekmachine optimalisatie 2013: de hoofdzaken\",\"datePublished\":\"2013-03-13T00:40:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/zoekmachine-optimalisatie-2013-de-hoofdzaken\\\/2099\"},\"wordCount\":84,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/zoekmachine-optimalisatie-2013-de-hoofdzaken\\\/2099#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/roodlicht.com\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/search.jpg\",\"keywords\":[\"Advertising\",\"bing\",\"Google\",\"link optimalisatie\",\"online advertising\",\"Optimalisatie\",\"Yahoo!\",\"zoekmachine advertising\",\"zoekmachine optimalisatie\"],\"articleSection\":[\"Alles\",\"Zoekmachine advertising\",\"Zoekmachine optimalisatie\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/zoekmachine-optimalisatie-2013-de-hoofdzaken\\\/2099#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/zoekmachine-optimalisatie-2013-de-hoofdzaken\\\/2099\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/zoekmachine-optimalisatie-2013-de-hoofdzaken\\\/2099\",\"name\":\"Zoekmachine optimalisatie 2013: de hoofdzaken - 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