{"id":2221,"date":"2013-03-14T11:43:43","date_gmt":"2013-03-14T10:43:43","guid":{"rendered":"https:\/\/roodlicht.com\/?p=2221"},"modified":"2013-03-14T11:43:43","modified_gmt":"2013-03-14T10:43:43","slug":"linkedin-gebruikt-slideshare-voor-content-advertenties","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/linkedin-gebruikt-slideshare-voor-content-advertenties\/2221","title":{"rendered":"LinkedIn lanceert SlideShare Content advertenties"},"content":{"rendered":"<p>LinkedIn gaat advertenties tonen die zijn opgebouwd uit SlideShare slides. Dit vanuit de gedachte dat een normale salespresentatie ook bestaat uit een presentatie. Ik vind het niet verkeerd, maar je moet je afvragen of een bezoeker wel het geduld heeft om die presentatie helemaal uit te zitten. In een salespresentatie loop je niet snel weg, maar online. Dan klik je toch wel snel door. Ook al is de advertentie afgestemd op jou via segmentatie en targeting. LinkedIn marketing zegt er het volgende over:<\/p>\n<blockquote><p>We\u2019re excited about this integration because we know that presentations are a great way to educate, engage and even entertain audiences. We\u2019re also testing more features that give brands the ability to collect leads directly from SlideShare content, and extend their reach through social gestures including \u201cLikes\u201d and \u201cShares.\u201d<\/p><\/blockquote>\n<p><!--more--><script src=\"\/\/storify.com\/roodlicht\/linkedin-gebruikt-slideshare-voor-content-adverten.js?header=false&#038;border=false\"><\/script><noscript>[<a href=\"\/\/storify.com\/roodlicht\/linkedin-gebruikt-slideshare-voor-content-adverten\" target=\"_blank\">View the story &#8220;LinkedIn gebruikt SlideShare voor content advertenties&#8221; on Storify<\/a>]<\/p>\n<h1>LinkedIn gebruikt SlideShare voor content advertenties<\/h1>\n<h2><\/h2>\n<p>Storified by <a href=\"http:\/\/storify.com\/roodlicht\">Ric van Westhreenen<\/a>&middot; Wed, Mar 13 2013 06:20:11<\/p>\n<div>LinkedIn Launches SlideShare Content AdsContent is king. I&#8217;m going to say it over and over again until everyone listens! If you want people to buy what you&#8217;re selling, you have &#8230;<\/div>\n<p><\/noscript><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn gaat advertenties tonen die zijn opgebouwd uit SlideShare slides. Dit vanuit de gedachte dat een normale salespresentatie ook bestaat uit een presentatie. Ik vind het niet verkeerd, maar je moet je afvragen of een bezoeker wel het geduld heeft om die presentatie helemaal uit te zitten. In een salespresentatie loop je niet snel weg,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,11],"tags":[85,266,315],"class_list":["post-2221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alles","category-social-media-marketing","tag-advertising","tag-linkedin","tag-online-advertising","category-3","category-11","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn lanceert SlideShare Content advertenties - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/linkedin-gebruikt-slideshare-voor-content-advertenties\/2221\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/linkedin-gebruikt-slideshare-voor-content-advertenties\\\/2221#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/linkedin-gebruikt-slideshare-voor-content-advertenties\\\/2221\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"LinkedIn lanceert SlideShare Content advertenties\",\"datePublished\":\"2013-03-14T10:43:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/linkedin-gebruikt-slideshare-voor-content-advertenties\\\/2221\"},\"wordCount\":196,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/linkedin-gebruikt-slideshare-voor-content-advertenties\\\/2221#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/roodlicht.com\\\/wp-content\\\/uploads\\\/2013\\\/03\\\/linkedin.jpg\",\"keywords\":[\"Advertising\",\"linkedin\",\"online advertising\"],\"articleSection\":[\"Alles\",\"Social media marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/linkedin-gebruikt-slideshare-voor-content-advertenties\\\/2221#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/linkedin-gebruikt-slideshare-voor-content-advertenties\\\/2221\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/linkedin-gebruikt-slideshare-voor-content-advertenties\\\/2221\",\"name\":\"LinkedIn lanceert SlideShare Content advertenties - 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