{"id":247,"date":"2004-10-07T22:12:44","date_gmt":"2004-10-07T20:12:44","guid":{"rendered":"https:\/\/roodlicht.com\/?p=247"},"modified":"2004-10-07T22:12:44","modified_gmt":"2004-10-07T20:12:44","slug":"sidenote-middagcongres-iab","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/sidenote-middagcongres-iab\/247","title":{"rendered":"Sidenote: middagcongres IAB"},"content":{"rendered":"

Het IAB organiseert een middagcongres over het onderwerp dat moderne merken moeten luisteren, faciliteren en interactie bieden, met behulp van interactieve media. Het gaat daarbij niet over reclame of online advertising. Klinkt anders…<\/p>\n

Echter de volgende zinsnede viel mij wel een beetje op:<\/p>\n

IAB heeft een aantal onafhankelijke experts ingehuurd als spreker tijdens dit congres, onder wie […], en interactief marketingdeskundige en top 10 trendanalist Igor Beuker<\/strong>.<\/i> <\/p><\/blockquote>\n

Volgens mij en de IAB-site<\/a> is Igor Beuker voorzitter van het IAB. Dus nu huurt het IAB haar voorzitter in? Dat is echt broekzak vestzak mentaliteit… Hoe onafhankelijk kun je zijn in Nederland. Laten we hopen dat hier de communicatie een beetje krom is.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het IAB organiseert een middagcongres over het onderwerp dat moderne merken moeten luisteren, faciliteren en interactie bieden, met behulp van interactieve media. Het gaat daarbij niet over reclame of online advertising. Klinkt anders… Echter de volgende zinsnede viel mij wel een beetje op: IAB heeft een aantal onafhankelijke experts ingehuurd als spreker tijdens dit congres,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[16],"class_list":["post-247","post","type-post","status-publish","format-standard","hentry","category-google","tag-algemeen","category-8","description-off"],"yoast_head":"\nSidenote: middagcongres IAB - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/sidenote-middagcongres-iab\/247\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/sidenote-middagcongres-iab\\\/247#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/sidenote-middagcongres-iab\\\/247\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Sidenote: middagcongres IAB\",\"datePublished\":\"2004-10-07T20:12:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/sidenote-middagcongres-iab\\\/247\"},\"wordCount\":112,\"commentCount\":0,\"keywords\":[\".\"],\"articleSection\":[\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/sidenote-middagcongres-iab\\\/247#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/sidenote-middagcongres-iab\\\/247\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/sidenote-middagcongres-iab\\\/247\",\"name\":\"Sidenote: middagcongres IAB - 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