Betaalde posities in zoekmachines als Google en Yahoo worden afgerekend op basis van een klikprijs. De prijs dat het kost als iemand op de tekstadvertentie klikt. Deze prijs fluctueert heel sterk op basis van de prijs die andere adverteerders maximaal bereidt zijn te betalen, hun budget en hun populariteit.<\/p>\n
In de maand september heeft Fathom Online en MediaPost een onderzoek verricht naar de dynamiek rondom deze klikprijs. In het onderzoek bleek dat de variatie tussen $0.32 en $3.17 lag.<\/p>\n
The index, which Fathom has dubbed the Keyword Price Index, or KPI, is derived
\nfrom a composite of the 500 most queried words or terms in eight industry
\nsectors: automotive, retail, consumer services, travel\/hospitality,
\nfinance\/investing, finance\/mortgage, telecommunications\/broadband,
\ntelecommunications\/wireless. The index itself is a weighted average of bid
\nprices of the top five ranked positions across U.S. Tier I, II, and III search
\nengines.<\/em> <\/p><\/blockquote>\nDe KPI index zal op maandelijkse basis worden geplaatst op Mediapost.com. De maandelijkse index voor september ziet er als volgt uit:<\/p>\n
\n September 2004\nAutomotive $1.54\nRetail $0.32\nConsumer Services $0.54\nTravel\/Hospitality $0.64\nFinance\/Investing $1.76\nFinance\/Mortgage $3.17\nTelecommunications\/Broadband $1.89\nTelecommunications\/Wireless $1.09\n\nOverall Average $1.37 <\/pre>\nBron: Mediapost.com<\/a> (via Marketingfacts<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"
Betaalde posities in zoekmachines als Google en Yahoo worden afgerekend op basis van een klikprijs. De prijs dat het kost als iemand op de tekstadvertentie klikt. Deze prijs fluctueert heel sterk op basis van de prijs die andere adverteerders maximaal bereidt zijn te betalen, hun budget en hun populariteit. In de maand september heeft Fathom…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[16],"class_list":["post-266","post","type-post","status-publish","format-standard","hentry","category-google","tag-algemeen","category-8","description-off"],"yoast_head":"\n
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