{"id":503,"date":"2005-03-05T12:31:00","date_gmt":"2005-03-05T10:31:00","guid":{"rendered":"https:\/\/roodlicht.com\/?p=503"},"modified":"2005-03-05T12:31:00","modified_gmt":"2005-03-05T10:31:00","slug":"google-verandert-weergave-zoekresultaat","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/google-verandert-weergave-zoekresultaat\/503","title":{"rendered":"Google verandert weergave zoekresultaat"},"content":{"rendered":"<p>Het valt direct op; Google geeft bij de weergave van het zoekresultaat voorrang aan de meta tag description zodra daar de zoekterm in voor komt. Voorheen vertoonde het zoekresultaat ook een deel uit de content, of alleen delen uit de content.<\/p>\n<p>Wat nu ontstaat is een rustiger beeld van zoekresultaten. Ongetwijfeld zal het niet direct mee spelen bij de ranking in de resultaten, maar het zal wel een grotere rol gaan spelen bij het overtuigen van gebruikers om op een link te klikken.<\/p>\n<p>Om het verschil te laten zien heb ik hieronder 2 kleine screenshots gemaakt. Als eerste eentje zonder de update van Google, en daarna eentje met de update. Het enige verschil is de gebruikte browser, het aantal zoekresultaten en de weergave van het zoekresultaat. Als zoekterm heb ik &#8216;zoekmachine marketing&#8217; gebruikt.<\/p>\n<p><a href=\"https:\/\/roodlicht.com\/img\/GGL-OUD.gif\"><img decoding=\"async\" src=\"https:\/\/roodlicht.com\/img\/GGL-OUD.gif\" width=\"400\" \/><\/a><br \/>\n<a href=\"https:\/\/roodlicht.com\/img\/GGL-NW.gif\"><img decoding=\"async\" src=\"https:\/\/roodlicht.com\/img\/GGL-NW.gif\" width=\"400\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het valt direct op; Google geeft bij de weergave van het zoekresultaat voorrang aan de meta tag description zodra daar de zoekterm in voor komt. Voorheen vertoonde het zoekresultaat ook een deel uit de content, of alleen delen uit de content. Wat nu ontstaat is een rustiger beeld van zoekresultaten. Ongetwijfeld zal het niet direct&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[16],"class_list":["post-503","post","type-post","status-publish","format-standard","hentry","category-google","tag-algemeen","category-8","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google verandert weergave zoekresultaat - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/google-verandert-weergave-zoekresultaat\/503\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-verandert-weergave-zoekresultaat\\\/503#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-verandert-weergave-zoekresultaat\\\/503\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Google verandert weergave zoekresultaat\",\"datePublished\":\"2005-03-05T10:31:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-verandert-weergave-zoekresultaat\\\/503\"},\"wordCount\":136,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-verandert-weergave-zoekresultaat\\\/503#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/roodlicht.com\\\/img\\\/GGL-OUD.gif\",\"keywords\":[\".\"],\"articleSection\":[\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-verandert-weergave-zoekresultaat\\\/503#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-verandert-weergave-zoekresultaat\\\/503\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-verandert-weergave-zoekresultaat\\\/503\",\"name\":\"Google verandert weergave zoekresultaat - 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