{"id":586,"date":"2005-06-24T09:37:00","date_gmt":"2005-06-24T07:37:00","guid":{"rendered":"https:\/\/roodlicht.com\/?p=586"},"modified":"2005-06-24T09:37:00","modified_gmt":"2005-06-24T07:37:00","slug":"yahoos-versie-adsense-is-behavioural","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/yahoos-versie-adsense-is-behavioural\/586","title":{"rendered":"Yahoo!&#8217;s versie AdSense is behavioural"},"content":{"rendered":"<p>Een artikel in AdWeek verhaalt over de proeven van Yahoo! met het tonen van tekst advertenties op basis van het gedrag van bezoekers. Het gedrag wordt verzameld door het bedrijf Revenue Science. In deze proef werkt Yahoo! al samen met deze organisatie.<\/p>\n<p>Hierin onderscheidt Yahoo! zich van Google AdSense aangezien deze zich richt op de context. En dat laatste kan soms hele rare resultaten geven.<\/p>\n<p>Volgens Revenue Science, maar ook anderen, genereren tekst advertenties die toegespitst zijn op de interesses van de bezoeker meer omzet. En dat laatste is natuurlijk wel interessant voor de site-owners. In dat licht kan deze ontwikkeling als het daadwerkelijk live gaat ook zorgen voor een daadwerkelijke bedreiging van een van de belangrijke afzetkanalen van Google.<\/p>\n<p><a href=\"http:\/\/www.adweek.com\/aw\/iq_interactive\/article_display.jsp?vnu_content_id=1000966760\">Artikel AdWeek<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een artikel in AdWeek verhaalt over de proeven van Yahoo! met het tonen van tekst advertenties op basis van het gedrag van bezoekers. Het gedrag wordt verzameld door het bedrijf Revenue Science. In deze proef werkt Yahoo! al samen met deze organisatie. Hierin onderscheidt Yahoo! zich van Google AdSense aangezien deze zich richt op de&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[16],"class_list":["post-586","post","type-post","status-publish","format-standard","hentry","category-google","tag-algemeen","category-8","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yahoo!&#039;s versie AdSense is behavioural - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/yahoos-versie-adsense-is-behavioural\/586\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoos-versie-adsense-is-behavioural\\\/586#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoos-versie-adsense-is-behavioural\\\/586\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Yahoo!&#8217;s versie AdSense is behavioural\",\"datePublished\":\"2005-06-24T07:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoos-versie-adsense-is-behavioural\\\/586\"},\"wordCount\":128,\"commentCount\":0,\"keywords\":[\".\"],\"articleSection\":[\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoos-versie-adsense-is-behavioural\\\/586#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoos-versie-adsense-is-behavioural\\\/586\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoos-versie-adsense-is-behavioural\\\/586\",\"name\":\"Yahoo!'s versie AdSense is behavioural - 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