{"id":689,"date":"2005-09-01T06:55:00","date_gmt":"2005-09-01T04:55:00","guid":{"rendered":"https:\/\/roodlicht.com\/?p=689"},"modified":"2005-09-01T06:55:00","modified_gmt":"2005-09-01T04:55:00","slug":"yahoo-en-google-testen-alternatieve-advertenties-met-contextual-advertising","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/yahoo-en-google-testen-alternatieve-advertenties-met-contextual-advertising\/689","title":{"rendered":"Yahoo! en Google testen alternatieve advertenties met contextual advertising"},"content":{"rendered":"<p><a href=\"https:\/\/roodlicht.com\/uploaded_images\/yahoo_flickr_ads-737335.jpg\"><img decoding=\"async\" src=\"https:\/\/roodlicht.com\/uploaded_images\/yahoo_flickr_ads-734211.jpg\" border=\"0\" alt=\"Yahoo! en Google testen alternatieve advertenties met contextual advertising\" \/><\/a>Yahoo! Publisher, de tegenhanger van Google AdSense, wordt druk ontwikkeld achter de schermen. Ook hiervan zijn zo nu en dan eens resultaten &#8216;in-the-wild&#8217; terug te zien. Zo ook recentelijk op de foto community website Flickr. <\/p>\n<p>Flickr maakt al gebruik van contextual advertising, afwisselend Google en Yahoo!, maar dit zijn gewoon tekstadvertenties in verschillende vormen. Afgelopen weekend werd een nieuwe advertentie gespot, zoals te zien is in de screenshot. Op zich is het verband tussen de weergave van de pagina en de advertentie niet logisch, maar goed het is in een testfase. Uiteindelijk is het de vraag welke vorm Yahoo! zal kiezen voor de contextual advertising. Iedereen weet natuurlijk wel dat plaatjes veel sneller effect hebben, dan puur tekst.<\/p>\n<p><a href=\"https:\/\/roodlicht.com\/uploaded_images\/20050526_google_adsense_change_to_3-736100.gif\"><img decoding=\"async\" src=\"https:\/\/roodlicht.com\/uploaded_images\/20050526_google_adsense_change_to_3-731975.gif\" border=\"0\" alt=\"nieuwe advertentie vormen in Google AdSense\" \/><\/a>Ook Google is aan het testen met nieuwe advertentie vormen in Google AdSense. Zo zag <a href=\"http:\/\/pascal.vanhecke.info\/2005\/08\/30\/some-more-contextual-advertising-creativity\/\">Pascal van Hecke<\/a> opeens een zoekveld opduiken in zijn AdSense advertenties. <\/p>\n<p>[<a href=\"http:\/\/blog.forret.com\/blog\/2005\/08\/flickryahoo-experimenting-with-new-ad.html\">via<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo! Publisher, de tegenhanger van Google AdSense, wordt druk ontwikkeld achter de schermen. Ook hiervan zijn zo nu en dan eens resultaten &#8216;in-the-wild&#8217; terug te zien. Zo ook recentelijk op de foto community website Flickr. Flickr maakt al gebruik van contextual advertising, afwisselend Google en Yahoo!, maar dit zijn gewoon tekstadvertenties in verschillende vormen. Afgelopen&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[16],"class_list":["post-689","post","type-post","status-publish","format-standard","hentry","category-google","tag-algemeen","category-8","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yahoo! en Google testen alternatieve advertenties met contextual advertising - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/yahoo-en-google-testen-alternatieve-advertenties-met-contextual-advertising\/689\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoo-en-google-testen-alternatieve-advertenties-met-contextual-advertising\\\/689#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoo-en-google-testen-alternatieve-advertenties-met-contextual-advertising\\\/689\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Yahoo! 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