{"id":763,"date":"2005-11-14T10:26:00","date_gmt":"2005-11-14T08:26:00","guid":{"rendered":"https:\/\/roodlicht.com\/?p=763"},"modified":"2005-11-14T10:26:00","modified_gmt":"2005-11-14T08:26:00","slug":"google-analytics-magistrale-zet-van-google","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/google-analytics-magistrale-zet-van-google\/763","title":{"rendered":"Google Analytics: magistrale zet van Google?"},"content":{"rendered":"<p>Het eerder dit jaar overgenomen Webstatistiekpakket Urchin heet voortaan Google Analytics. De domeinnaam Urchin.com (van zeepaardje) verwijst nu naar een Google.com webpagina. <\/p>\n<p>In mijn ogen een magistrale zet vanuit het Google perspectief. Door de compleetheid van de dienst beschikt Google straks over een bulk aan informatie van zoekactie tot aan sale. Hierdoor kan Google straks haar zoekresultaten nog beter afstemmen op gebruikers en haar activiteiten. Zo weet Google bijvoorbeeld bij welke zoekacties bepaalde sites succesvol zijn. Op basis van bijvoorbeeld one-page-hits kan zo bepaald worden of een zoekterm wel hoort bij een website. <\/p>\n<p>Vanuit het grote publiek is dit een beetje beangstigend. We weten straks niet welke informatie ons wordt onthouden. Ook worden onze stappen volledig gevolgd. Anonimiteit op internet verdwijnt hiermee &#8211; als deze er al was -.<\/p>\n<p>Andere webstatistiek programma&#8217;s zullen zich nu moeten wapenen tegen een zeer sterke concurrent met als propositie een volwaardig statistiekpakket dat gratis is. In een interview in FEM Business verklaarde NedStat dat zij de bedreiging van Google niet zo zagen. Hij kon toen echter niet weten welke zet Google in petto had.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het eerder dit jaar overgenomen Webstatistiekpakket Urchin heet voortaan Google Analytics. De domeinnaam Urchin.com (van zeepaardje) verwijst nu naar een Google.com webpagina. In mijn ogen een magistrale zet vanuit het Google perspectief. Door de compleetheid van de dienst beschikt Google straks over een bulk aan informatie van zoekactie tot aan sale. Hierdoor kan Google straks&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[16],"class_list":["post-763","post","type-post","status-publish","format-standard","hentry","category-google","tag-algemeen","category-8","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics: magistrale zet van Google? - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/google-analytics-magistrale-zet-van-google\/763\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-analytics-magistrale-zet-van-google\\\/763#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-analytics-magistrale-zet-van-google\\\/763\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Google Analytics: magistrale zet van Google?\",\"datePublished\":\"2005-11-14T08:26:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-analytics-magistrale-zet-van-google\\\/763\"},\"wordCount\":189,\"commentCount\":4,\"keywords\":[\".\"],\"articleSection\":[\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-analytics-magistrale-zet-van-google\\\/763#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-analytics-magistrale-zet-van-google\\\/763\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/google-analytics-magistrale-zet-van-google\\\/763\",\"name\":\"Google Analytics: magistrale zet van Google? 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