{"id":788,"date":"2006-01-17T19:07:00","date_gmt":"2006-01-17T17:07:00","guid":{"rendered":"https:\/\/roodlicht.com\/?p=788"},"modified":"2006-01-17T19:07:00","modified_gmt":"2006-01-17T17:07:00","slug":"tekstadvertenties-overture-yahoo-search-marketing-ingekort","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788","title":{"rendered":"Tekstadvertenties Overture (Yahoo Search Marketing) ingekort"},"content":{"rendered":"<p><a href=\"https:\/\/roodlicht.com\/uploaded_images\/Tekstadvertenties Overture Yahoo Search Marketing ingekort-778425.jpg\"><img decoding=\"async\" src=\"https:\/\/roodlicht.com\/uploaded_images\/Tekstadvertenties Overture Yahoo Search Marketing ingekort-774154.jpg\" border=\"0\" alt=\"Tekstadvertenties Overture (Yahoo Search Marketing) ingekort\" \/><\/a>Met ingang van deze week start Yahoo Search Marketing (in Nederland nog steeds actief onder de naam Overture) met het inkorten van de tekstadvertenties. Dat betekent dat niet langer de 190 karakters beschikbaar zijn, maar slechts 70. Daarmee evenaart Yahoo Google Adwords dat ook 70 karakters ter beschikking stelt in de ad copy.<\/p>\n<p>De eerste internationale reacties zijn positief. Dankzij standaardisatie wordt het gemakkelijker de effectiviteit van een campagne te meten. Daarnaast wordt het beheer van campagnes eenvoudiger. Een andere reden dat wordt genoemd is dat de opkomst van mobiele apparatuur waarmee het internet wordt betreden te weinig ruimte biedt voor lange advertentieteksten. Ook kan Yahoo hierdoor meer advertenties kwijt op een pagina zonder dat dit als irritant wordt ervaren. <\/p>\n<p>[<a href=\"http:\/\/www.marketingvox.com\/archives\/2006\/01\/17\/yahoo_marketers_agree_shorter_is_better_for_text_ads\/index.php?rss1\">bron<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met ingang van deze week start Yahoo Search Marketing (in Nederland nog steeds actief onder de naam Overture) met het inkorten van de tekstadvertenties. Dat betekent dat niet langer de 190 karakters beschikbaar zijn, maar slechts 70. Daarmee evenaart Yahoo Google Adwords dat ook 70 karakters ter beschikking stelt in de ad copy. De eerste&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[16],"class_list":["post-788","post","type-post","status-publish","format-standard","hentry","category-google","tag-algemeen","category-8","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tekstadvertenties Overture (Yahoo Search Marketing) ingekort - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\\\/788#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\\\/788\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Tekstadvertenties Overture (Yahoo Search Marketing) ingekort\",\"datePublished\":\"2006-01-17T17:07:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\\\/788\"},\"wordCount\":124,\"commentCount\":0,\"keywords\":[\".\"],\"articleSection\":[\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\\\/788#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\\\/788\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\\\/788\",\"name\":\"Tekstadvertenties Overture (Yahoo Search Marketing) ingekort - ROODlicht Consultancy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#website\"},\"datePublished\":\"2006-01-17T17:07:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\\\/788#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\\\/788\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\\\/788#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/roodlicht.com\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tekstadvertenties Overture (Yahoo Search Marketing) ingekort\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#website\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\",\"name\":\"ROODlicht Consultancy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/roodlicht.com\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\",\"name\":\"Ric van Westhreenen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c1c3c3eae02bc37bf8c1fd96bfab101f3a44eeb26480da17232bde48141aec36?s=96&d=monsterid&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c1c3c3eae02bc37bf8c1fd96bfab101f3a44eeb26480da17232bde48141aec36?s=96&d=monsterid&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c1c3c3eae02bc37bf8c1fd96bfab101f3a44eeb26480da17232bde48141aec36?s=96&d=monsterid&r=g\",\"caption\":\"Ric van Westhreenen\"},\"sameAs\":[\"https:\\\/\\\/roodlicht.com\",\"https:\\\/\\\/x.com\\\/roodlicht\"],\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/author\\\/westhreenen\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tekstadvertenties Overture (Yahoo Search Marketing) ingekort - ROODlicht Consultancy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788","twitter_misc":{"Written by":"Ric van Westhreenen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788#article","isPartOf":{"@id":"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788"},"author":{"name":"Ric van Westhreenen","@id":"https:\/\/roodlicht.com\/en#\/schema\/person\/cda13b6bfaa3464e24912d851555335c"},"headline":"Tekstadvertenties Overture (Yahoo Search Marketing) ingekort","datePublished":"2006-01-17T17:07:00+00:00","mainEntityOfPage":{"@id":"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788"},"wordCount":124,"commentCount":0,"keywords":["."],"articleSection":["Google"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788#respond"]}]},{"@type":"WebPage","@id":"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788","url":"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788","name":"Tekstadvertenties Overture (Yahoo Search Marketing) ingekort - ROODlicht Consultancy","isPartOf":{"@id":"https:\/\/roodlicht.com\/en#website"},"datePublished":"2006-01-17T17:07:00+00:00","author":{"@id":"https:\/\/roodlicht.com\/en#\/schema\/person\/cda13b6bfaa3464e24912d851555335c"},"breadcrumb":{"@id":"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/roodlicht.com\/en\/tekstadvertenties-overture-yahoo-search-marketing-ingekort\/788#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/roodlicht.com\/en"},{"@type":"ListItem","position":2,"name":"Tekstadvertenties Overture (Yahoo Search Marketing) ingekort"}]},{"@type":"WebSite","@id":"https:\/\/roodlicht.com\/en#website","url":"https:\/\/roodlicht.com\/en","name":"ROODlicht Consultancy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/roodlicht.com\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/roodlicht.com\/en#\/schema\/person\/cda13b6bfaa3464e24912d851555335c","name":"Ric van Westhreenen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c1c3c3eae02bc37bf8c1fd96bfab101f3a44eeb26480da17232bde48141aec36?s=96&d=monsterid&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c1c3c3eae02bc37bf8c1fd96bfab101f3a44eeb26480da17232bde48141aec36?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c1c3c3eae02bc37bf8c1fd96bfab101f3a44eeb26480da17232bde48141aec36?s=96&d=monsterid&r=g","caption":"Ric van Westhreenen"},"sameAs":["https:\/\/roodlicht.com","https:\/\/x.com\/roodlicht"],"url":"https:\/\/roodlicht.com\/en\/author\/westhreenen"}]}},"_links":{"self":[{"href":"https:\/\/roodlicht.com\/en\/wp-json\/wp\/v2\/posts\/788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roodlicht.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roodlicht.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roodlicht.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/roodlicht.com\/en\/wp-json\/wp\/v2\/comments?post=788"}],"version-history":[{"count":0,"href":"https:\/\/roodlicht.com\/en\/wp-json\/wp\/v2\/posts\/788\/revisions"}],"wp:attachment":[{"href":"https:\/\/roodlicht.com\/en\/wp-json\/wp\/v2\/media?parent=788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roodlicht.com\/en\/wp-json\/wp\/v2\/categories?post=788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roodlicht.com\/en\/wp-json\/wp\/v2\/tags?post=788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}