{"id":895,"date":"2006-06-16T00:20:21","date_gmt":"2006-06-15T22:20:21","guid":{"rendered":"https:\/\/roodlicht.com\/yahoo-aangeklaagd-wegens-merknaam-misbruik.htm"},"modified":"2006-06-16T00:20:21","modified_gmt":"2006-06-15T22:20:21","slug":"yahoo-aangeklaagd-wegens-merknaam-misbruik","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/yahoo-aangeklaagd-wegens-merknaam-misbruik\/895","title":{"rendered":"Yahoo! aangeklaagd wegens merknaam misbruik"},"content":{"rendered":"<div style=\"text-align: center\"><img decoding=\"async\" id=\"image894\" alt=\"Yahoo! aangeklaagd wegens merknaam misbruik\" src=\"https:\/\/roodlicht.com\/wp-content\/uploads\/2006\/06\/lovecity11.jpg\" \/><\/div>\n<p>Yahoo! is aangeklaagd door de firma Lovecity wegens het toepassen van de merknaam lovecity.com als trefwoord in AdWords campagnes. Volgens de aanklacht plaatste Yahoo! de trefwoorden <span id=\"default\">lovecity, www.lovecity en lovecity.com<\/span> in haar AdWords campagne.<!--more-->Yahoo! wilde niet ingaan op deze beschuldiging. Overigens niet alleen Yahoo! is aangeklaagd, ook twee andere bedrijven (<span id=\"default\">HDVE en Spark Networks<\/span>) zijn aangeklaagd voor dezelfde reden. De achterliggende gedachte is dat door het gebruik van de genoemde trefwoorden er verwarring kan ontstaan bij de consument welke site hij nu moet bezoeken.<\/p>\n<p>Toch wel apart dat een zoekmachine met kennis van zaken is aangeklaagd. Juist Yahoo! zou moeten weten dat merknaam misbruik in een advertentie campagne toch wel heel erg dom is.<\/p>\n<p>[bron: Denverpost]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yahoo! is aangeklaagd door de firma Lovecity wegens het toepassen van de merknaam lovecity.com als trefwoord in AdWords campagnes. Volgens de aanklacht plaatste Yahoo! de trefwoorden lovecity, www.lovecity en lovecity.com in haar AdWords campagne.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[737],"class_list":["post-895","post","type-post","status-publish","format-standard","hentry","category-geen-categorie","tag-yahoo","category-1","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yahoo! aangeklaagd wegens merknaam misbruik - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/yahoo-aangeklaagd-wegens-merknaam-misbruik\/895\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoo-aangeklaagd-wegens-merknaam-misbruik\\\/895#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/yahoo-aangeklaagd-wegens-merknaam-misbruik\\\/895\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Yahoo! 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