{"id":925,"date":"2006-08-13T14:11:13","date_gmt":"2006-08-13T12:11:13","guid":{"rendered":"https:\/\/roodlicht.com\/effe-googlen-mag-straks-niet-meer.htm"},"modified":"2006-08-13T14:11:13","modified_gmt":"2006-08-13T12:11:13","slug":"effe-googlen-mag-straks-niet-meer","status":"publish","type":"post","link":"https:\/\/roodlicht.com\/en\/effe-googlen-mag-straks-niet-meer\/925","title":{"rendered":"Effe Googlen mag straks niet meer &#8230;"},"content":{"rendered":"<p>Bizar verhaal, Google schijnt een groot aantal mediabedrijven te hebben aangeschreven dat ze het woord Google niet meer mogen gebruiken als werkwoord. In het Nederlands dus &#8216;Effe Googlen&#8221; mag dus straks niet meer genoemd worden in de media.<\/p>\n<p>Volgens mij maak je hier toch een cruciale denkfout als marketeer zijnde. Elke marketeer droomt ervan dat zijn of haar merk zo ingesleten raakt dat het een werkwoord wordt, of een zelfstandig naamwoord dat staat voor een bepaald product. Zo hebben we het vaak over een aspirine terwijl we een pijnstiller bedoelen.\u00a0<!--more-->Hier gaat het dus ook om volgens een woordvoerder van Google. Het onderscheid tussen het woord Google of googlen gebruiken om aan te geven dat je gaat zoeken met Google, of dat je met het woord googlen gebruik maakt van een willekeurige zoekmachine.<\/p>\n<blockquote><p>&#8220;We think it&#8217;s important to make the distinction between using the word Google to describe using Google to search the internet, and using the word Google to describe searching the internet. It has some serious trademark issues.&#8221;<\/p><\/blockquote>\n<p>bron: <a target=\"_blank\" href=\"http:\/\/www.independent.co.uk\/\">The Independent<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bizar verhaal, Google schijnt een groot aantal mediabedrijven te hebben aangeschreven dat ze het woord Google niet meer mogen gebruiken als werkwoord. In het Nederlands dus &#8216;Effe Googlen&#8221; mag dus straks niet meer genoemd worden in de media. Volgens mij maak je hier toch een cruciale denkfout als marketeer zijnde. Elke marketeer droomt ervan dat&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-925","post","type-post","status-publish","format-standard","hentry","category-google","category-8","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effe Googlen mag straks niet meer ... - ROODlicht Consultancy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/roodlicht.com\/en\/effe-googlen-mag-straks-niet-meer\/925\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ric van Westhreenen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/effe-googlen-mag-straks-niet-meer\\\/925#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/effe-googlen-mag-straks-niet-meer\\\/925\"},\"author\":{\"name\":\"Ric van Westhreenen\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en#\\\/schema\\\/person\\\/cda13b6bfaa3464e24912d851555335c\"},\"headline\":\"Effe Googlen mag straks niet meer &#8230;\",\"datePublished\":\"2006-08-13T12:11:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/effe-googlen-mag-straks-niet-meer\\\/925\"},\"wordCount\":180,\"commentCount\":0,\"articleSection\":[\"Google\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/roodlicht.com\\\/en\\\/effe-googlen-mag-straks-niet-meer\\\/925#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/effe-googlen-mag-straks-niet-meer\\\/925\",\"url\":\"https:\\\/\\\/roodlicht.com\\\/en\\\/effe-googlen-mag-straks-niet-meer\\\/925\",\"name\":\"Effe Googlen mag straks niet meer ... - 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