Blogversations matched adverteerders met bloggers. Hiermee wordt verwacht dat de mate van conversie hoger komt te liggen, omdat de doelgroep wordt geconfronteerd met de juiste advertentie.
“Blogversations are a new, not evil way to market your products and services through discussions. Here’s how it works:
1) We match advertisers with bloggers
2) Advertisers choose a topic or question (not an advertorial)
3) Bloggers discuss the topic or question, and place a link to the discussion on their blog’s front page
4) Advertisers truly engage audiences without doing evil; bloggers get paid for doing what they do best – blogging!”
Bron: Blogversations
