Afgelopen week is in de UK een nieuwe branche organisatie opgericht voor de zoekmachine marketing industrie. De doelgroep voor deze branche organisatie bestaat uit: “practitioners, agencies, vendors and media companies”
De doelstellingen van de organisatie zijn:
- To be a research and statistical centre, to aggregate and publish statistics, and to provide analysis on search engine marketing and other relevant market information.
- To be a technical centre, providing commentary, guidance and advice on all legal and other regulatory developments of relevance to search engine marketing.
- To provide a forum for the exchange of non-competitive information.
- To promote the search engine marketing industry.
- To assist in representing search engine marketing professionals and companies with suppliers to the industry.
- To promote best business practice guidelines for dealing with clients of search engine marketing services.
- To promote the development of education and training for search marketing professionals.
- To promote and support affiliations with other international search marketing trade organisations that have similar objectives to the SMA-UK
Meer info: SMA UK
